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4 Powerful Ways Local Businesses Can Improve SEO

When you run an online business, you know you need to use SEO. After all, this is the way to rank your website higher on search engines like Google.

Local SEO is a good approach for local businesses. The reality is that most consumers prefer to shop with local businesses whenever possible, so this is a great opportunity for small businesses to thrive. 

One of the things that many business owners don’t know is that website design also plays an important role in their SEO performance. When it comes to your website, you want to have one that is user-friendly. After all, this will make it easier for both search engine crawlers and human users to navigate through your site. It will also help improve your core web vitals.

4 Powerful Ways Local Businesses Can Improve SEO

#1: Optimize Your Homepage:

Your homepage is one of (if not) the most important pages on your website. So, you want to ensure that it is not only engaging but also well-structured and optimized for SEO. 

Regarding SEO, you want to make sure that your homepage attracts local searches and that it can keep visitors engaged. Simply put, your homepage should immediately tell your visitors who you are, what you do, and where you are located. 

#2: Make The Most Of Metadata:

As an online business owner, you probably already heard about meta tags. In case you haven’t, meta tags are just pieces of data that are embedded in your page’s HTML code. For example, if you are writing a blog post you need to add a title to the post, a small description, and the keywords you are targeting. These are all meta tags. If you want to add an image, you should give it a name (alt tag) as this is considered to be a meta tag as well. 

Overall, metadata is used by search engines to determine the type of content you are publishing. 

#3: Local Business Schema:

If you are using local SEO to attract visitors who live and work nearby, you should use local business schema or (structured data markup). This is just a code that you need to add to each page of your website that tells search engines what the page is all about. 

In case you’re not sure if you’re using it or not, just check Google’s Structured Data Testing Tool.

When you are using a local business schema, you can add many different fields. While you don’t need to use them all, you should aim to use at least the following ones:

  • Company name
  • Contact information, including telephone number and business email address
  • Physical address
  • Opening hours
  • Company logo
  • A short description of what you do

#4: Your Website Needs To Be Mobile Friendly:

The truth is that many business owners still believe that they can simply ignore the mobile-friendliness of their websites. This is not true as research has shown that mobile users are increasing. 

When you are looking to improve your SEO, you need to make sure that your website is mobile-friendly. This is a requirement from Google to rank your website higher. Besides, it’s also worth keeping in mind that mobile users continue growing year after year and they are shopping more than ever. Research has stated that just over half of all web traffic is mobile (excluding tablets).  So, you may be losing a lot of sales if you still don’t have a mobile-friendly website

Bottom Line on how local SEO can have a huge impact on your business

As you can see, there are many things you can do to promote your local business. These are easy changes you can implement that will allow you to increase your website traffic and sales.                                                                   

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