How To Make Website Design And SEO Work Together

How To Make Website Design And SEO Work Together

No matter if you are thinking about designing a new website or redesigning your current website, you want to ensure that you carefully think about this decision.

While you may think that website design is only about the colors, typography, and graphics that you add, the reality is that you also need to think about Search Engine Optimization (SEO). 

Simply put, there is a direct link between website design and SEO. You need to keep this in mind when you are changing your website or creating a new one. 

Overall speaking, both website design and SEO can give your website visitors what they’re looking for and help grow your business.

How To Make Website Design And SEO Work Together

#1: Make Your Website Mobile-Friendly:

One of the most important aspects you need to consider when you are either creating a new website or redesigning your current website is that it needs to be mobile-friendly. 

 

Google is putting a lot of emphasis on mobile users and this is to be expected. After all, over half of all web traffic is mobile and it’s increasing every year. Therefore, you need to make sure that your website is optimized not only for desktop users but also for tablet and smartphone users. This will help you reach a wider audience and, at the same time, it will help you improve your SEO and Google ranking.

#2: Website Speed:

When you are doing any type of research, you just avoid all those slow websites. While there used to be a lot more slow-loading websites than today, we still keep seeing them occasionally. If you think about it, when you click on such a website, you probably click on the back button and click on the next website on the list. 

 

This is exactly what you need to prevent your visitors from doing. Therefore, you need to have a website that loads fast. This means you need to tell your website design company or designer that all the images need to be optimized, and have all unnecessary plugins removed, among others.

#3: User-Friendly:

A website won’t do any good if people can’t navigate it properly. Ease of navigation is clearly something that affects your SEO. 

 

Simply put, you need to make sure that your site navigation is user-friendly and intuitive. After all, if a user can’t find what they’re looking for fast, they’ll go back and check a competitor.

#4: Use Site Maps:

Site maps are another important tool for both SEO as well as for your visitors. This is an easy-to-use tool that allows everyone to find what they are looking for. In terms of SEO, they are also extremely important. After all, this is how search engines find, crawl, and index all the pages of your website. 

 

Keep in mind that your site map should have a hierarchy in place.

#5: Content:

You probably already heard that content is key, but not all content is good. When creating your website, you want to make sure that you only display relevant and high-quality content. This is not only good for your visitors and potential customers but it is also good for search engines and SEO.

 

To ensure that your website ranks higher on Google, you need to have relevant and keyword-focused content that is updated frequently.

Conclusion

To wrap up, website SEO should be at the foundation of every website build or refresh. It’s a mixture of the technical structure, user experience and content. Google Core Web Vitals is a great place to start when is come to user experience. Then nailing in your content around what your do using the E.A.T framework delivers an fully encompassing experience to the user.

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